Launched during Native American Heritage Month in November 2021, “This Is Indian Country” is a new visibility campaign by the American Indian College Fund designed to increase awareness of and conversation about Indigenous people and issues especially at a time when Native people are still not seen and heard by most Americans.
“Indian Country” is an official legal term, noted in numerous Supreme Court opinions and referenced in multiple areas of federal law. The term has been used in treaties, policies, and laws that ordered Indigenous assimilation and erasure. Yet, Indian Country is more than just a legal phrase. Indian Country is in the words we speak on reservations and the stories Native people tell. It is in community. It is empowerment. This term may have been used against Native people, but it has been reclaimed.
My role included poster design, stickers for social, microsite design, print, OOH, social media asset design and production.
Creative team: Patty Orlando, Robin Máxkii and Samantha Perry.
https://thisisindiancountry.com/
https://www.wk.com/work/american-indian-college-fund-this-is-indian-country/
I have been a senior designer on the Old Spice account for close to 8 years, since we won the account. The agency completely rebranded the brand and made them relevant again with young men. My work as designer supported the creative team which included an AD and a writer, as well as continuous account management team support.
This account was special. We really had a lot of freedom from the client to do some pretty crazy and ground-breaking advertising. We won a lot of awards, tried not to take ourselves too seriously, and made each other and the client laugh a lot!
The work shown here is a small sample of print, social media, TV, website maintenance, tool kits, live events, and one-offs that I had responsibility for designing and producing.
Agency: Wieden + Kennedy
Client: P&G
Creative Team Players: Jason Bagley, Eric Baldwin, Craig Allen, Ansel Wallenfang, Jarrod Higgins, Matt Carrol, Max Stinson, Matt Sorrell, and many others!
Youtube interactive masthead
animated banners
oldspice.com
my very own certificate for Advertising Excellence awarded at the AICP show!
yes, it's an official Old Spice meat card!
Instagrams!
Instagram posts
live fan event and schwag
digital media support
A gruesome campaign based on the nine levels of hell imagined through the EA video game Dante’s Inferno. For the campaign, nine individual pieces were created following the temptations of these nine circles.
Each level has it’s own handcrafted concept specific to the seven deadly sins. We created and sent out as packages to influencers who talked and tweeted about the video games before the launch. I stained paper, designed labels, splattered ink, and assembled boxes.
Celebrating Treachery, the ninth circle of hell, HawkPanther rounds out nine months of guerrilla marketing for the game. It's an infomercial dating seminar tempting you to steal your friends', neighbors' and brothers' wives and girlfriends for yourself.
I created the art for each of the 'animal' instinct characteristics for a quiz taken to find out if you're ready for the Hawkpanther System!
Agency: Wieden + Kennedy
Client: Electronic Arts
Players: Dominic Orlando, Adam Heathcott, Karen Koch, Katie McHugh, Thor Drake, David Neeval, and many more!
original pencil drawing converted to line art
WORK IN PROGRESS!
I'm putting the finishing touches on this section, which will showcase some of the exciting projects I created for Travel Oregon, one of Dan Wieden's favorite accounts! My role as lead designer includes logo design, animation explorations, print work, and more from this incredible collaboration.
While this page is under construction, feel free to reach out and discuss any of my design experiences with this account.
Creative Directors: Lawrence Melilli + Jarrod HigginsArt Directors: Nick Stokes, Laura Fallon Wood + Jes Marquez
Copywriters: Andy Laugenour , Mike Egan + Gus Solis
Nike 2018 ‘Dream Crazy’
Every year we produce work for Nike’s Just Do It brand campaign. This campaign: ‘If you chase your crazy dreams, you can make the impossible happen.’ was amazing to work on because of the impact it immediately had upon release to the public. As Senior Designer, I helped refine, produce, and manage shipping over 600 images for this largely out-of-home print campaign to cities including: New York, Chicago, Los Angeles, and San Francisco.
Global Just Do It campaign featuring Colin Kaepernick, LeBron James, Serena Williams, Lacey Baker, Odell Beckham Jr and Shaquem Griffin.
Client: Nike
Agency: Wieden + Kennedy
Creative Team: Sara Philips, Alex Romans, Joan Comellas, Brian Troyer
billboard in Compton where Serena grew up
*Most work was done Pro-Bono by Wieden + Kennedy
Kate Brown the Governor of Oregon reached out to W+K in March 2020 to help create an urgent PSA to urge people to Stay Home to Save Lives.
In four days we pulled off a herculean PSA, for the State of Oregon in partnership with Governor Kate Brown and a group of important doctors. Our team literally dropped everything they were doing to get this out the door. We knew we had to work fast to get this extremely important message out into the world.
Together we created 3 films, 45 printable and shareable digital assets, and 16 Digital OOH boards. Other states have reached out to use this work to run in their state!
Creative Team: Sara Phillips, Lucas Tristao, Karen Koch, Joan Cornellas, Amy Kirby
The American Indian College Fund partnered with long-time ad agency, Wieden + Kennedy to create this PSA campaign. It is targeted toward students to create awareness about its scholarships and the importance of a college degree.
The “Think Indian" slogan is meant to explore the benefits of a higher education for Native American students and to celebrate their tribal identities—a contrast from early U.S. government education policy focused on assimilation. The nostalgic look harkens back to the Native civil rights era.
The work aims to speak to potential Native American college students as they think about their next steps after high school. The design aesthetic uses bold and simple imagery to make the point that college is attainable for anyone who wants it. The Think Indian campaign encourages students to attend a tribal college not merely for a better life but also to celebrate and preserve their Native identity.
Today there are 36 tribal colleges and universities (TCUs) located across the country on or near Indian reservations, empowering 23,000 full-time and 130,000 total American Indian students and empowering their communities.
Think Indian originated as a donor specific print campaign 6 years ago, it resonated so well with the students that the client wanted to bring it back. So we applied the tag-line to a completely new and relevant look targeted just towards students.
Agency: Wieden + Kennedy
Client: American Indian College Fund
Creative Team: Patty Orlando, Ryan Niland
tri-fold brochure inside
Tri-fold brochure outside cover
website landing page
pins and bookmark
bandanas
pop-up banners
social media
Think Indian - Tribal College Advantage
Every few years we create a new donor targeted ad campaign for the American Indian College Fund. All media placements are generously donated by various media companies. Each campaign features different students who are attending a tribal college. Photographers and artists donate their time and talent to help us tell the stories about each of these students journeys.
This particular campaign is unique because we were able to break out of the traditional photographic portraits and create incredible beaded art pieces, which were turned into print ads, digital media, and an animated video.
Some of the challenges we faced: finding photography to use from past campaigns that could be used for this treatment, experimenting with the sizing of the photos so they could be beaded then reproduced in print, and trying to capture the beautiful beads in all their color and dimension.
What you see here is some of the process behind transforming student portraits into bead art for print. As well as examples of all the assets and materials supplied to the client.
Agency: Wieden + Kennedy
Client: American Indian College Fund
Art Director: Patty Orlando
Bead artist: Marcus Amerman
student photo (Anne Menke)
Marcus Amerman’s beading process
final beaded art (6x8”)
raw leather patches we cut and browned the edges to
Final leather tag patch assets
custom font
Brand style guide and tool kit supplied to client
digital banners
digital banners
mock up of digital billboard that ran in TImes Square
PR Kit
During my time at W+K, our agency had fostered a 32-year partnership with Travel Oregon. Throughout this collaboration, I helped create numerous campaign assets, including TV end cards, logos, props, brand style guides, wallpapers, social media assets, and much more.
This puzzle commemorated the 32-year milestone between W+K and Travel Oregon in 2020. It featured a laser-etched wooden puzzle illustrating Oregon's seven regions, accompanied by a summary booklet that encapsulated each memorable campaign created by the agency.
My role involved brainstorming gift ideas that fit within our timeframe and budget, and designing and laying out the entire kit. We chose this concept because it was fun and handcrafted.
Agency: W+K
Client: Travel Oregon
Illustrator: Allison Berg
DD: Karen Koch
Led brand audits at W+K, facilitating strategic insights for dozens of clients. Our objective research process helped clients discover the true essence of their brands.
These audits not only empowered our creative and strategic teams to excel, but also proved invaluable in situations with low client trust and high anxiety. In many cases, the audits provided the necessary clarity to get projects back on track. They represent the perfect confluence of design, strategy, and clear communication.
I spearheaded research, analyzing clients and audiences to draw persuasive conclusions based on industry trends. By identifying patterns and trends, I made informed recommendations to clients on their brand's future direction. This included social listening sweeps to understand brand-audience interactions, and in-depth exploration of publications and recent news to gauge public perception.
This comprehensive data was then transformed into a well-crafted and visually compelling presentation. This allowed us to deliver actionable recommendations in a conversational setting for our clients.
These collaborative audit teams included my Design Director and brand strategists. To further enhance accessibility, I also created a comprehensive database of all our audits for easy team reference.
Agency: Wieden + Kennedy
Creative Partner: Stephanie Ward, Design Director/Strategist
Mosier Company is a small-batch living, community driven, farm-to-table kitchen and coffee roaster located in Mosier, Oregon. The owners and location of this establishment are dear to my heart. Their mission is to pass on to the community everything that Mosier has taught to their family and friends for generations.
I worked closely with the owners at the beginning of the project to develop a logo. Something that was meaningful to them but also definatively Mosier. With it's rich history and scenic imagery we settled on a turkey vulture of all things! These magnificent birds are a very familiar sight, gracefully riding the thermals up high in the Mosier skies.
Client: Mosier Company
alternate turkey vulture ideas
head studies
tin coffee can design - 3D render
coffee tin wrap designs
2NDNATURE is an environmental science and software company based in Santa Cruz, CA. I have been working as their lead designer since the inception of the company in 2006. I worked closely with the owner in creating the name and brand look and feel for the company. Including logo, business cards, scientific report covers, and general design consulting.
Together we aimed to provide and create compelling imagery that told the story behind their science and set them apart from their partners and competitors.
The 2N logo mark evolved over time as the company recently developed their web-based 2NFORM Stormwater Software Suite. Together with the parent company 2NDNATURE we really liked how the mark could work with both company’s or on its own.
Client: 2NDNATURE
2ndnaturewater.com
Logo design and brand guidelines for an incubator start up company geared towards tech entrepreneurs who want a place to live and collaborate. Designed in conjunction with Wieden + Kennedy’s involvement with Portland Incubator Experiment (PIE).
Agency: Wieden + Kennedy
brand style guide
color ways and font usage
Freight Friend is a private network website for shippers, brokers, and carriers. I worked directly with the owner to create a logo, a web site, and brand guide.
The idea behind the mark is meant to illustrate a cargo crate with the interlocking ‘F’ letter forms.
Note: The web page design presented here is a design concept.
Client: Frieight Friend
freightfriend.com
color ways
3D exploration of mark
These posters are a combination of personal projects, W+K in-house agency projects, and client print campaigns. Enjoy!
my first band poster for my first band!
in-house W+K, guest speaker
logo and sign for Molly Barnes, glass blower
in-house poster for W+K Gallery show
in-house poster for the W+K Lunchbox music series
A series of posters hung throughout the agency created to inspire folks to bike to work! B/W illustrations: Eric Fensler
1 of 3 posters made for the Women’s March in D.C.
print insert, agency: W+K, client: Electronic Arts
print insert, agency: W+K, client: Electronic Arts
banner for my annual camp trip with friends: Camp Newts! Inspired by our love for everything GOT.