The American Indian College Fund partnered with long-time ad agency, Wieden + Kennedy to create this PSA campaign. It is targeted toward students to create awareness about its scholarships and the importance of a college degree.
The “Think Indian" slogan is meant to explore the benefits of a higher education for Native American students and to celebrate their tribal identities—a contrast from early U.S. government education policy focused on assimilation. The nostalgic look harkens back to the Native civil rights era.
The work aims to speak to potential Native American college students as they think about their next steps after high school. The design aesthetic uses bold and simple imagery to make the point that college is attainable for anyone who wants it. The Think Indian campaign encourages students to attend a tribal college not merely for a better life but also to celebrate and preserve their Native identity.
Today there are 36 tribal colleges and universities (TCUs) located across the country on or near Indian reservations, empowering 23,000 full-time and 130,000 total American Indian students and empowering their communities.
Think Indian originated as a donor specific print campaign 6 years ago, it resonated so well with the students that the client wanted to bring it back. So we applied the tag-line to a completely new and relevant look targeted just towards students.
Agency: Wieden + Kennedy Client: American Indian College Fund thinkindian.org
tri-fold brochure inside
Tri-fold brochure outside cover
website landing page
pins and bookmark
Think Indian - Tribal College Advantage
Education is the Answer
Every few years we create a new donor targeted ad campaign for the American Indian College Fund. All media placements are generously donated by various media companies. Each campaign features different students who are attending a tribal college. Photographers and artists donate their time and talent to help us tell the stories about each of these students journeys.
This particular campaign is unique because we were able to break out of the traditional photographic portraits and create incredible beaded art pieces, which were turned into print ads, digital media, and an animated video.
Some of the challenges we faced: finding photography to use from past campaigns that could be used for this treatment, experimenting with the sizing of the photos so they could be beaded then reproduced in print, and trying to capture the beautiful beads in all their color and dimension.
What you see here is some of the process behind transforming student portraits into bead art for print. As well as examples of all the assets and materials supplied to the client.
Agency: Wieden + Kennedy Client: American Indian College Fund Art Director: Patty Orlando Bead artist: Marcus Amerman
student photo (Anne Menke)
Marcus Amerman’s beading process
final beaded art (6x8”)
raw leather patches we cut and browned the edges to
Final leather tag patch assets
Brand style guide and tool kit supplied to client
mock up of digital billboard that ran in TImes Square
2NDNATURE is an environmental science and software company based in Santa Cruz, CA. I have been working as their lead designer since the inception of the company in 2006. I worked closely with the owner in creating the name and brand look and feel for the company. Including logo, business cards, scientific report covers, and general design consulting.
Together we aim to provide and create compelling imagery that tells the story behind their science and sets them apart from their partners and competitors.
The 2N logo mark evolved over time as the company recently developed their web-based 2NFORM Stormwater Software Suite. Together with the parent company 2NDNATURE we really liked how the mark could work with both company’s or on its own.
Mosier Company is a small-batch living, community driven, farm-to-table kitchen and coffee roaster located in Mosier, Oregon. The owners and location of this establishment are dear to my heart. Their mission is to pass on to the community everything that Mosier has taught to their family and friends for generations.
I worked closely with the owners at the beginning of the project to develop a logo. Something that was meaningful to them but also definatively Mosier. With it's rich history and scenic imagery we settled on a turkey vulture of all things! These magnificent birds are a very familiar sight, gracefully riding the thermals up high in the Mosier skies.
Client: Mosier Company
alternate turkey vulture ideas
tin coffee can design - 3D render
coffee tin wrap designs
Every year we produce work for Nike’s Just Do It brand campaign. This campaign was amazing to work on because of the impact it immediately had upon release to the public. As Senior Designer, I helped refine, produce, and manage shipping over 600 images for this largely out-of-home print campaign to cities including: New York, Chicago, Los Angeles, and San Francisco.
Client: Nike Agency: Wieden + Kennedy Art Director: Sara Philips Writer: Alex Romans
billboard in Compton where Serena grew up
Logo design and brand guidelines for an incubator start up company geared towards tech entrepreneurs who want a place to live and collaborate. Designed in conjunction with Wieden + Kennedy’s involvement with Portland Incubator Experiment (PIE).
Agency: Wieden + Kennedy
brand style guide
color ways and font usage
American Indian College Fund
The College Fund was founded in 1989, and has been the nation’s largest charity supporting Native student access to higher education for 29 years.
They were in need of a brand/design make over and an updated logo. A more 'contemporary' logo was created along with a brand style guide to help unite and inform consistent font usage, corporate colors, their new website look and feel, and other miscellaneous marketing materials.
I am pleased with how they were able to incorporate the look and feel of the guide into their current website. I was able to talk the client through the guidelines as I handed them off with the hope that they would follow it as best they could.
Agency: Wieden + Kennedy Client: American Indian College Fund collegefund.org
current, updated web site
Previous look and inconsistent logo usage
I have been a senior designer on the Old Spice account for close to 8 years, since we won the account. The agency completely rebranded the brand and made them relevant again with young men. My work as designer supported the creative team which included an AD and a writer, as well as continuous account management team support.
This account was special. We really had a lot of freedom from the client to do some pretty crazy and ground-breaking advertising. We won a lot of awards, tried not to take ourselves too seriously, and made each other and the client laugh a lot!
The work shown here is a small sample of print, social media, TV, website maintenance, tool kits, live events, and one-offs that I had the pleasure to help create.
my very own certificate for Advertising Excellence awarded at the AICP show!
yes, it's an official Old Spice meat card!
live fan event and schwag
digital media support
Molly J. Littlejohn Design
Logo design for a full-service, residential, interior design company. We decided to use the MJL initials as the main graphic element for the logo. I did several ‘monogram’ style renditions and eventually ended up turning the letter shapes into a design that mimics a floor plan diagram.
I wanted the mark to feel ‘grounded’ like the foundation of a house while at the same time feel open and functional like a living space. The logo can live alone either as a ‘watermark’ or as a lockup with the full title. We are both very happy with the final result!
Dr. Sacon described her process with treating patients much like 'peeling away the layers of an onion'. In this way she can get to the root causes of her patients health issues. Her practice attempts to restore the physical, emotional, and spiritual harmony of her patients.
We both liked the idea of the lotus flower. The pedals represent long life and health, while the root stays firmly planted in the earth. The design is meant to symbolize healing, balance, and unity.
Has something to say... A dear friend came to me with an idea to make some hats, raise some money, and to rally and march for women's rights in Washington, D.C.
We liked the idea of the Venus symbol and wanted to show that while we (women) have been 'thrown for a loop'... (with the messaging that has been associated with the incoming elected and appointed officials) we will march on with each other. We will move forward, and continue to make progress. We will not move backwards.
We made stickers, beanies and posters. The beanies were ordered and sent to our friends all across the country as a way to unify us all. The extras we brought with us to D.C. The proceeds from the sale of the beanies paid for traveling expenses for those who needed it with the extra funds donated to Planned Parenthood and the ACLU.
All in all this was a tremendous group effort and demonstrated the power of women getting together with love in their hearts and a mission to represent and stand up for liberty and justice for all.
Side note: the posters proved instrumental in keeping our group together in such a massive crowd. They were the only thing we could see if separated from the group!
Lego art and photography credit to: Leila Chieko
EA Dante's Inferno - Hawkpanther
This video game was based on Dante Alighieri's book, The Divine Comedy, and followed it's protagonist on a quest to save his true love through the nine circles of Hell. For the campaign, nine individual pieces were created following the temptations of these nine circles.
Celebrating Treachery, the ninth circle of hell, HawkPanther rounds out nine months of guerrilla marketing for the game. It's an infomercial dating seminar tempting you to steal your friends', neighbors' and brothers' wives and girlfriends for yourself.
I created the art for each of the 'animal' instinct characteristics for a quiz taken to find out if you're ready for the Hawkpanther System!
Agency: Wieden + Kennedy Client: Electronic Arts
original pencil drawing converted to line art
KFC launched an online collection of high-quality, fried chicken apparel and limited-edition goods including: vintage apparel, jewelry, and even a meteorite they’ve carved into the shape of a Zinger sandwich! When the items sold out the merchandise store-front closed. It really was “limited.”
I was asked to create fun ‘how-to’ instruction cards for how to make each item by hand “the hard way”. These were meant to be fun little hidden egg treats, if clicked on, to further the brands outlandish tone.
Agency: Wieden + Kennedy Writer: Heather Ryder
These posters are a combination of personal projects, W+K in-house agency projects, and client print campaigns. Enjoy!
my first band poster for my first band!
in-house W+K, guest speaker
logo and sign for Molly Barnes, glass blower
in-house poster for W+K Gallery show
in-house poster for the W+K Lunchbox music series
A series of posters hung throughout the agency created to inspire folks to bike to work! B/W illustrations: Eric Fensler
1 of 3 posters made for the Women’s March in D.C.
print insert, agency: W+K, client: Electronic Arts
print insert, agency: W+K, client: Electronic Arts
banner for my annual camp trip with friends: Camp Newts! Inspired by our love for everything GOT.